Our B2B Lead Generation Services Acquire, Nurture and Engage Potential Customers
At Media Giant Design, B2B lead generation is a growth force that helps businesses get their products and services in front of other businesses. Our B2B programs rely upon use inbound marketing, account-based marketing, multi-channel outreach and sales systems to improve lead generation rates. For each client we create a custom marketing strategy that focuses on a single critical metric that aligns with the business. We also create a lead management process to ensure that we are converting and nurturing leads to opportunities. Media Giant works with B2B organizations that wish to scale their marketing efforts. We focus on sales qualified lead generation and prospect to lead conversion rates. Our services include marketing, automation, advertising, social media, SEO, PPC and Email Marketing. We build websites, mobile apps, and produce great content to win new business and leads for clients.
ABM (Account Based Marketing) and Inbound marketing to attract and convert qualified leads.
- Retention strategy Building effective campaigns to improve customer acquisition and retention.
- Content and engagement strategy Educate, inspire, and build interest post-conversion.
- Full-funnel analytics Marketing automation software gathers data from user and customer activity across the entire funnel.
- Marketing goals Set monthly goals around website traffic, prospects, leads, and customer acquisition.
- Behavior-based email marketing Send appropriate communications based on behavior, activities, and interests.
B2B Websites Must Be Lead Generation Engines.
A Multi-Channel Approach to B2B Lead Generation
When it comes to generating B2B Leads the one shoe fits all approaches just don’t work. For 10 years, Media Giant has been generating high quality B2B leads for both ourselves and our clients. Our approach is truly multi-channel – relying on Google Ads, Facebook Ads, Email Marketing, LinkedIn and Search Engine Optimization to generate the inbound traffic. Most of our competitors stop here – but we don’t.
Once a lead is generated it needs to be nurtured – not all leads buy right away. More often than not you have to nurture the leads through Account Based Marketing, Automation and additional touch points to turn that potential client into a client.
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What Is B2B Lead Generation?
At Media Giant Design, we are asked this question all the time. Its surprising how many business owners that sell to businesses simply don’t understand what B2B Lead Generation is. In it’s most simple form, B2B lead generation is the process of acquiring potential customers for your B2B business (businesses that sell to other businesses). For a b2b business to grow, they need to bring in more leads which when sold results in more revenue. More leads = More Customers.
There are lots of ways that b2b businesses can generate leads. After all, b2b lead generation is a funnel just like any other type of lead or sales process. There are lots of ways to generate interest at the top of your funnel (the Awareness phase) – and no single channel is better than another as we have found. Inbound Marketing, Search Engine Optimization, Pay Per Click, Social Media are great ways to create awareness and then bring people into your funnel – but it doesn’t end there.
Just because someone has expressed interest at the top of the funnel doesn’t necessarily mean that they result in a paid customer. Once interest is attained, your funnel moves into it next phase (Consideration). In this phase, positive out reach is necessary. This outreach can be calls from your sales people and remarketing ads – but the best way to accomplish this outreach is via email marketing.
The simple fact is that even today – most B2B customers still prefer to get their marketing messages by email. This means that not only do you have to attract them at the top of the funnel, but you have to have a process in place to keep your name in front of them and provide them with ongoing information about your products and services. This is often referred to as lead nurturing.
Lead nurturing is the process of creating content that people seek out and convert on after engaging with it. These types of messages are great because they effectively segment themselves. You know that they’ve engaged with a certain type of content, so it makes sense to feed them a similar content about that product or service until they’re ready to make a purchasing decision. However, between the keyword planning, content strategy, content creation, campaign design and email deployment, nurturing b2b lead generation campaigns can be quite time consuming – but when done properly results in more sales with less “selling”.
Don’t get us wrong – you still need sales people and to be speaking with your potential clients. But it typically takes more than that to win business these days.
Let’s face it – B2B is highly competitive in all vertical markets and the “cold” tactics of previous years simply don’t work anymore. To effectively generate B2B Leads today requires a team of people that not only can bring interest in, but can nurture leads into sales as well.
If you need high quality leads for your B2B business call us today.