Our B2C Lead Generation Services Acquire, Nurture and Engage Potential Customers
At Media Giant Design, B2C lead generation is a core service that helps businesses get their products and services in front of consumers. Our B2C programs rely upon use inbound marketing, account-based marketing, multi-channel outreach and sales systems to improve lead generation rates. For each client we create a custom marketing strategy that focuses on a single critical metric that aligns with the business. We also create a lead management process to ensure that we are converting and nurturing leads to opportunities. Media Giant works with B2C organizations that wish to scale their marketing efforts. We focus on sales qualified lead generation and prospect to lead conversion rates. Our services include marketing, automation, advertising, social media, SEO, PPC and Email Marketing. We build websites, mobile apps, and produce great content to win new business and leads for clients.
We offer services that help not only generate leads but also build relationships. This includes:
- Retention strategy Building effective campaigns to improve customer acquisition and retention.
- Content and engagement strategy Educate, inspire, and build interest post-conversion.
- Full-funnel analytics Marketing automation software gathers data from user and customer activity across the entire funnel.
- Marketing goals Set monthly goals around website traffic, prospects, leads, and customer acquisition.
- Behavior-based email marketing Send appropriate communications based on behavior, activities, and interests.
A Multi-Channel Approach to B2C Lead Generation
When it comes to generating B2C Leads the one shoe fits all approaches just don’t work. For 10 years, Media Giant has been generating high quality B2C leads for both ourselves and our clients. Our approach is truly multi-channel – relying on Google Ads, Facebook Ads, Email Marketing, LinkedIn and Search Engine Optimization to generate the inbound traffic. Most of our competitors stop here – but we don’t.
Once a lead is generated it needs to be nurtured – not all leads buy right away. More often than not you have to nurture the leads through Account Based Marketing, Automation and additional touch points to turn that potential client into a client.
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What Is B2C Lead Generation?
B2C Lead Generation is a marketing process designed to attract consumers to a business. It differs vastly from B2B Lead Generation. The first thing to note is in B2C Lead Generation pretty much everyone is a possible client – all it takes for them to become one is a need that they have to act on. What kind of need you may ask? Well, that really differs from person to person and is usually driven by some kind of life event.
A perfect example of this would be buying socks. People don’t typically run out to just buy socks for the sake of buying socks. They buy socks because they need to. Perhaps the socks they have have holes in them or those darned laundry gremlins have left them with nothing but mismatches. Whatever the reason is – they “NEED” socks.
B2C Lead Generation recognizes this need and applies a process to cultivate people into leads as their need for a particular product or services arises. This happens in 3 steps: Awareness, Consideration and Purchase.
The Awareness phase is often times referred to as branding. The purpose is to put your name in front of people as much as possible before they have a need. This is exemplified best as you watch television. Pay attention to all the Burger King and McDonalds ads you see – these are prime examples of branding at its best. Awareness is the process of programming people to associate your business with a particular product or service so that when the potential customer has the “need” they think of you before your competitor.
The Consideration phase starts as soon as the potential client has the need. They know they need this product or service, and then begin Considering their options. If your branding has been done properly this usually means that the customer is now researching you. Going back to the socks example, this is where they are looking online for places that have your particular type of socks, reading reviews and figuring out what is the best option for themselves. It is absolutely critical at this phase that you’re site have all the pertinent information, your reviews are all in order and that you are ready to answer any questions that may arise. If you’ve done this right then Consideration should result in a lead and ultimately a purchase.
The Purchase phase starts as soon as the potential client decides to acquire your product or service. The action they take depends on your business. For example, if you’re selling socks they are going to make a purchase – but if you are a service business of some kind – they are going to call you or fill out a form on your website resulting in a lead. Leads need to be nurtured until a purchase is completed. In both scenarios (sales or leads), once the purchase is completed your cycle starts all over again. Why? Because you want repeat purchases.
B2C Lead Generation is truly an art form and it does really vary by marketing and business type. In most cases, its not clear to most business owners on how to create this process and make it work – especially in todays digital world. That’s why Media Giant Design is here to help you.
If you want to learn more about how Media Giant Design can generate more B2C Leads for your business call us today.