OUR DIRECTORY MARKETING SERVICES INCLUDE
- CREATION of Online Profiles
- ONGOING Review and Updates
- INCREASE Your Search Engine Visibility
- GENERATE Calls and Leads
- IMAGE Uploads and Updates
- REPORTING and Management
WHAT DIRECTORY MARKETING DOES FOR YOUR BUSINESS
THERE’S MORE THAN SEARCH ENGINES.
Search Engines are great but they aren’t the only place people go to find products and services. Directory Marketing fills in that gap and we make it easy.
SUPPLEMENT YOUR SEO.
SEO is a must… But what about all the other great places people go to look for products and services like yours? With our directory marketing services, you get found there too.
A CONSISTENT BRAND MATTERS.
Consistently monitoring and updating your online brand is a task most business owners dont have time for – with our directory marketing service we take that burden off of you.
GET MORE CUSTOMERS.
Increased online exposure increases your chances of getting more leads, calls and customers. We make it convenient and affordable to increase your online exposure.
MANAGE YOUR BUSINESS – WE’LL MANAGE ITS ONLINE IDENTITY
Every day it seems new directories are created for businesses to be listed in. That means having to keep your business profiles consistent across these various directories. Consistency greatly impacts your business across all directory listings. Staying on top of this while running your business can be extremely difficult to do! When businesses forget to update their information across ALL directories they are listed in, they are losing out on potential customers which in turn hurts business leads and sales.
At Media Giant Design, our Directory marketing service is ongoing. This ensures that your information is kept up to date, and adjusted as necessary on a monthly basis. This ensures consistency across all of your businesses profiles!
THERE IS MORE TO THE INTERNET THAN SEARCH ENGINES
Directory marketing is online marketing that isn’t based on the typical big 3 search engines such as Google, Bing or Yahoo. Directory marketing focuses on other places where people search for products and services.
In recent studies over 60% of searchers reported that local searches performed on directories were much more relevant than standard searches through search engines – meaning if you’re a local business – you need to be found on these directories! At Media Giant Design, we use directory marketing to increase your visibility across the web – bringing more calls and clicks to your website! This is highly recommended as a supplemental service to our Local SEO offerings.
Supplement Your Search Engine Optimization
Directory marketing is a perfect supplement to a solid search engine optimization strategy. The profiles built server 2 purposes.
The first of which is additional exposure. By placing you all over the internet for people to find you on targetted directories and niche specific sites we are putting your business in front of people as they browse. Remember people rely on directories to find and contact businesses too.
The second purpose is a derivative of the first purpose. As a result of the process of creating profiles on targetted directories and niche sites, your website address will be utilized in the creation of these profiles. This creates “backlinks” to your website which carry “SEO JUICE” for your website and its rankings.
What Is Directory Marketing?
What is Directory Marketing? It is a process where profiles are created on directories and as a result targeted pockets of people visiting these directories can learn more about the businesses listed there. These directories are actually websites that are typically service one or more categories of interest. The most basic example of a directory is the “yellow pages”.
It used to be that when you went into business you had to be in the yellow pages. Why? Because in those days there wasn’t an internet to go search for services there was only this big yellow book with categories of businesses and their phone numbers listed in it. People looked up a “plumber” for example, and would have a list of all the local plumbers in the area to contact. An online directory is the same thing – just digital.
So What is Directory Marketing?
Directories are online communities that allow businesses and site owners to list their websites. The directory owners typically offer “free” listings and “paid” listings. Free listings typically allow submission of the contact info but without bells and whistles such as images, call outs, etc. Paid listings typically show up higher in the directory list than free listings and include various additional bells and whistles.
Directory Marketing is the process of identifying directory sites that are right for your business, creating profiles on each of them, and then measuring and keeping the profile information up to date. It is typically a process that repeats on a month to month basis. Results from each site should be measured (ie clicks), and based upon performance some profiles may be increased from a “free” profile to a “paid” profile. The idea being that if a directory is good, you want to get as many clicks from it as possible.
That’s why for years Media Giant Design has offered directory marketing to the world. Most people don’t realize there is a world outside of Google and Facebook, but online marketers are now starting to realize that directories make a lot of sense and are starting to use it to promote their clients’ businesses.
The Challenges of Directory Marketing
There are lots of good directories out there and it is easy to find a directory and get listed on it – but that’s not the challenge involved with directory marketing. The first challenge is picking the directories that are most likely to bring you visitors (for example Yelp or Google My Business are basic starting points). Picking out niche specific directories however, requires time and research as there are literally thousands of directories that you can choose from, and before spending the time creating and maintaining a profile on them, you should need to check them out to see which ones are able to provide you with the most exposure to the right people, as well as pass the most link juice for your SEO.
Paying for directory listings can be very expensive (some are $100+ per year), so the best thing you can do is to find a directory that has high potential for your business and offers free profiles. See if the profile generates any good traffic, and then based on this decide if its worth shelling out the coin for a paid listing. But getting traffic from them isn’t enough – remember you need to have a good website so you can convert those visitors into leads and sales.
Your Website Matters
If you put up a website without anything on it, the visitors you get won’t come back. Don’t neglect to put some articles on your website. Articles are a great way to bring visitors back to your website over and over again – especially if you have some Marketing Automation working for you.
Directory marketing is a powerful strategy for generating traffic to your website. This strategy is one of the best strategies to promote your website. So put up content on your website, get some visitors, and promote your website through directories in addition to using Google and Facebook.
Why Is Directory Marketing Important To Search Engine Optimization?
Don’t be embarrassed if the question “What does directory marketing have to do with search engine optimization? ” crossed your mind. Most people don’t understand the relationship – but its important to understand the relationship and the benefits Directory Marketing has on your Search Engine Optimization.
While search engine optimization is all about getting the right keywords that will help you rank higher than the rest of the competition, Directory Marketing is all about having your business profile categorized and listed in directory websites. Directory Marketing is important for both you and the search engines.
First, directory marketing is a way for you to be able to get traffic to your website. You may think that getting traffic is the same as getting results in the search engines, but the fact is that it isn’t. People looking you up on a directory are targeted by the type of directory it is as well as by the category they are browsing on the directory in which you appear. This makes the visitors you get from directories highly targeted.
Typically, when you are listed in a directory – the directory will provide a link to your website so visitors can click on it and see what you are all about. In the SEO world this is referred to as a “backlink”. Targetted backlinks help to build SEO juice, and as a result having good profiles in directories will often aid your SEO efforts in the long term.
This results in better rankings on the Search Engine Optimization side of the equation. The more high-quality backlinks your site has through articles, news pieces, videos and DIRECTORIES – the better your rankings typically will be. In turn, for some searches your website may not show up at all – but in those cases the directory that you have a profile on may show up instead. This is GOOD – as people browse the directory, they will find you anyway – despite your page not being in the search engine results.
When you’ve got a profile on a directory that has a large number of visitors, the chances of someone seeing your link and clicking through is much greater. If someone clicks through to your website, you are gaining new traffic and prospects for your product or service. This results in lead generation and with the proper marketing automation can create a powerful sales funnel for your business.
Directory marketing is essential to search engine optimization. You may think that directory listings are just about ranking high in the search engines, but that is not the whole story. Directory listings are vital to creating awareness for your company, driving traffic to your site, and ultimately generating sales.
Directory marketing is important to the growth of your business and, most importantly, it is important to the success of your search engine optimization efforts. So, keep in mind the value of this marketing tool.
Frequently Asked Questions
We will take control of the profiles you have, and create any profiles that you are missing. All of these profiles will be made consistent with the data provided by you in the questionnaire.
Each month until the anniversary date, we will monitor each of your profiles to ensure they are accurate and up to date and send you a report of the current status of things.
If you have updates for us, we will take this time each month to also update your profiles with the latest info you have provided.
Via your dedicated account manager – you can send us new info and images that we will use in the following months directory profile updates.
The time it takes to develop a site varies project by project. Once we have all of the information for your project, we will write a project timeline into our proposal to you.
If you’re like most business owners, you’re far too busy to create and manage independent directory profiles all over the internet each month – our directory marketing service does it for you.
We do it all – create profiles, manage existing profiles, and make sure all the info in all of them is consistent.
Have a promotion? Let us know! We will update your profiles once a month – this can include special promotions (where available).
It starts with a conversation! You can either fill out our website marketing form above, give us a call at 1-800-998-9067, or chat us using the box to the bottom right.
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