So, you’re looking to launch a new website for your business? The first thing you’ll probably need is a web designer to design a website. The second most important thing of is going to be the domain name you choose for your website. Buying a domain name can seem challenging at times but you will find that it really isn’t all that complicated. The following tips will show you how to purchase a domain name without ending up at the sharp end of a deal.
1. Research the Domainer
Many business owners find themselves in this awkward position. You’ve already chosen a name for your business website, but someone else owns it, probably a savvy domain investor or domainer. Before you introduce yourself it will probably be a good idea to do a bit of research first. Some of the questions to ask yourself are “Can the seller provide you with documented history of previous sales?” “Do they have their own blog or a social media profile that can provide you with some insight on the seller?” and “What about their pets, business associates, opinion on Trump for President?” The point is, every little tidbit you can find on whoever is selling the domain name could help you in purchasing the domain from them.
2. What About the Domain?
Similar to an old vehicle, domains too have histories which could affect their valuation. So, if you don’t want to get stuck with a lemon you will need to find out everything you can about the domain’s past to determine its future prospects. What you need to ask is, ‘does the domain have any penalties pending on Google? Or ‘was the domain sold in the past?’ and ‘is the domain involved in any derogatory listings?’
3. The Alternatives
In the perfect world you would get the domain you want. But the world isn’t perfect and sometimes the domain name you need isn’t up for sale, or is just too expensive. You should always consider other alternatives as well. For instance, go for a plural version of your website’s name if it means that you can get it cheaper. Being open to alternatives mean that you have the freedom to shop around to find the domain name that can get you the best value.
4. Using an Alias
When you’re buying a domain there’s no harm in using a different name during the negotiations. This is a great idea if you are recognizable brand. Domain investors usually research their prospective buyers so if they find out you’re loaded, the price will most definitely go through the roof.
5. Hire an Experienced Broker
Sure, you can do it yourself, but hiring an experienced broker to purchase the domain is a better idea, especially if you have no prior experience in purchasing domains. A good domain broker whose experienced and is familiar with domain investors can get you a better deal than you ever could alone.
6. Make a Secure Transaction
Everything’s settled and all you need to do is pay the guy. That doesn’t mean you should be messy about it. Domain names are virtual goods which make it very difficult to get a refund. Once you’ve reached an agreeable price carry out a secure transaction via a secure online payment service.
The bottom line is purchasing a domain name is an integral part of having a business website. You can either purchase a domain name from a domain name service or via the traditional web hosting provider, which is recommended for those companies that have their own servers. The abovementioned tips should help you get the best domain name for your business website.
