Search Engine Optimization (SEO) is one of the marketing platforms that is forever changing. As technology continues to advance, it is essential for this platform to improve its techniques and strategies to adapt to the changing times.
In order to stay up-to-date with current developments, we also find popular search engines like Google continuously perform updates to their already extensive algorithms. This is in line with its commitment to the billions of global users to provide quality results to their searches. It is also Google’s way of catching Black hat SEO tactics.
Up to this day, SEO remains an important marketing tool. It is still about the online visibility of a website or webpage and being on top of the organic search results. And in a world that is dependent on the internet, online presence is more significant now more than ever.
There are different techniques that SEO experts use to improve web rankings. However, in this era where competition is very tough, and in addition to Google’s constant algorithm updates, this may prove to be a slow and tedious process but still achievable. It is just a matter of being able to pinpoint what SEO tactics get better results nowadays and what is considered outdated.
Here are some suggestions that will help boost website rankings:
Post quality contents on the website.
A well-written content that is created for specific users increases organic traffic to your website. This helps improve the website’s relevance and authority. High-quality content is the key to boost a site’s search engine ranking.
The title of the articles must be short and concise.
Keywords pertaining to the website’s products and services must be properly researched. These keywords are words and phrases that guide search engines to find what the searcher is looking for.
Using targeted and relevant keywords on the content and on some parts of the website is important as this increases online visibility. Nevertheless, content creators or website owners must be cautious of keyword stuffing as this is a tactic that does not adhere to Google’s SEO regulations.
Regularly revise website content.
In SEO, content is king. Current and up-to-date contents are the basis for a website’s relevance.
The website should contain metadata.
Having descriptive and efficient metadata on websites will help in its optimization. SEO metadata includes the page title and information of the content that appears on search engine result pages (SERP).
The Title Metadata is the title shown at the top of a browser. It is considered the most important metadata of the page.
The text description that the browser uses on the page search return is known as the Description Metadata. It is a concise and catchy description of what is contained inside the page to encourage visitors to enter the site. This typically contains two full sentences. Keyword metadata are 6-8 keyword phrases that consist of 1-4 words.
Have links and hyperlinks on the website’s articles.
When a word or a phrase on the articles require a more in-depth explanation, it is important to embed within the text the link of other high quality and informative articles. This will direct readers to another website that contain related information.
Using descriptive links by linking keywords improves SEO and adds value to the readers.
Optimize Alt tags.
An Alt tag is an HTML aspect applied to the article or content images to provide a text alternative for the search engines to find your page.
Have mobile-friendly blogs
People nowadays use smartphones rather than the computer. Most searches are done on mobile phones that Google favors mobile-friendly websites.
Websites that are mobile-responsive allow blog pages to have just one URL instead of having one for mobile and one for the desktop. This means that any inbound link that comes to your site would not have two separate URLs that will centralize the SEO and help Google identify your post’s value and ranking.